Brazilian STB to cost more than US$350

A report on a Brazil-based website quotes the president of the National Association of Manufacturers of Electronic Products as saying that the first set-top boxes to be used for terrestrial DTV in Brazil will be priced at around BRL 700, which equates to around US$ 380 or €UR 270 at today's rates. He attributes this high price to the fact that volumes will not be high enough to make prices fall - in fact, he doesn't expect prices to fall until five years after services launch.

Of course none of this should be surprising - the Brazilians chose to adopt the Japanese ISDB-T system and create their own local variant of it, called SBTVD. The Japanese system isn't used anywhere other than Japan, which means it doesn't benefit from the economies of scale that DVB-T (or even ATSC) does. (A basic DVB-T STB has been available recently for about €UR 15 in the UK!)

It looks like the average Brazilian person is going to have to postpone joining the DTV revolution until well into the next decade.

Receiver trouble in Brazil

This recent report from AdvancedTelevision.com suggests that the decision to go with a variant of the Japanese system for DTT in Brazil may not be boosting the manufacturing industry there in the way the Brazilian authorities hoped it would.

"The Brazilian Government has threatened to liberalise imports of digital TV decoders from China if Brazilian manufacturers do not succeed in meeting the December 2 deadline (when DTT broadcasts are set to initiate) and offer boxes which do not cost more than $100. The issue will be discussed this week by the Committee for the Development of the Brazilian Digital Television System (SBTVD). Manufacturers claim that it will be difficult to produce the set-top boxes which will permit the reception of digital TV on conventional (analogue) TV sets for less than $200. The industry has requested tax benefits that could reduce costs by up to 36 per cent. For its part, the Government says it could import equipment from China for $75."


I don't know much at this point about the prices consumers are paying in Japan for ISDB-T set-top boxes - I'll do some research and report in a future post - but a quick glance at the ISDB-T entry in Wikipedia suggests that the bottom end of the market is around 125 €UR, or US$ 165. Maybe the US$ 100 target in Brazil is a little ambitious...?